Sales by country (30d)
Gross order value, MY domestic courier vs SG/BN DHL Express
- MY
- RM68,140 · 612 orders · domestic courier
- SG
- S$4,240 · 38 orders · DHL Express
- BN
- B$980 · 9 orders · DHL Express
- ID
- Price book disabled — no orders yet
Sales by channel (30d)
Share of revenue by acquisition channel, all countries combined
📈 Prepaid-pack share is trending up — 31% of channel revenue this period vs 27% the previous 30 days; reminder→order conversion 31%.
Points economy (30d)
PetPoints issued, redeemed and expired across all earn rules
- Issued
- 214,300 pts
- Redeemed
- 96,400 pts
- Expired
- 8,100 pts
- Net change
- +109,800 pts
- Total liability
- 1.24M pts ≈ RM62,000
- Breakage rate
- 22%
💡 Liability is booked monthly at close; the expiry job runs on the 1st (12-month rolling expiry from the month points were earned).
Referral program cost (30d)
Level 1 payouts vs revenue attributed to referred orders
- L1 issued
- 38,400 pts ≈ RM1,920
- Attributed rev.
- RM12,800
- Cost ratio
- 15.0%
- Flagged / blocked
- 3 accounts
- Clawbacks
- 2 orders
⚖️ L2 (10%) and L3 (5%) remain dormant — network keeps counting, payouts switch on automatically once the KPDN AJL licence is granted.
Repeat-purchase cohorts
% of each signup-month cohort that ordered again (reminder reorders + pack repurchases)
| Cohort | Started | M1 | M2 | M3 | M4 |
|---|---|---|---|---|---|
| Mar 2026 | 64 subs | 100% | 91% | 84% | 79% |
| Apr 2026 | 58 subs | 100% | 89% | 82% | — |
| May 2026 | 71 subs | 100% | 90% | — | — |
| Jun 2026 | 84 subs | 100% | — | — | — |
🔁 M1 is the signup month itself (always 100%); blank cells mean the cohort hasn't reached that month yet.
Top products (30d)
Best sellers by revenue, all channels combined
| Product | Units | Revenue | % via reminders |
|---|---|---|---|
 Deep Sea Fish Oil |
412 | RM29,480 | 38% |
 Joint Care |
298 | RM21,350 | 44% |
 Furbulous |
261 | RM16,820 | 29% |
 Goat Milk |
233 | RM12,640 | 22% |
 Probiotic Powder |
198 | RM10,730 | 31% |
🐾 Static preview — the real admin is Laravel Filament v4 (light + dark mode); every card maps to a Filament resource.