Campaigns
Always-on mechanics and time-boxed boosts. Points-cost estimates the last 30 days of payouts.
| Campaign | Type | Reward | Window | Audience | Points cost | Status | |
|---|---|---|---|---|---|---|---|
| Daily check-inAlways-on engagement mechanic | Fixed points | +5 pts / day | always on | Everyone | 48,200 pts / 30d | Running | EditPause |
| Furkid birthdayTriggered by customer DOB on file | Multiplier + voucher | RM10 + 2× | customer DOB | Everyone | 6,140 pts / 30d | Running | EditPause |
| Merdeka voucherNational Day promo | Voucher | RM10 | 25 Aug – 2 Sep | Everyone | est. 18,000 pts | Scheduled | EditCancel |
| Mother's Day 2×Points multiplier, ran May 2026 | Points multiplier | 2× pts | 1–11 May | Everyone | — | Ended | View reportDuplicate |
| Father's Day 2×Points multiplier, ran Jun 2026 | Points multiplier | 2× pts | 14–21 Jun | Everyone | — | Ended | View reportDuplicate |
| 11.11 MegaNot yet configured | Voucher | TBD | 11 Nov | Everyone | — | Draft | EditDelete |
| Raya 2×Not yet configured | Points multiplier | 2× pts | TBD 2027 | Everyone | — | Draft | EditDelete |
📊 Mother's Day 2× recap: issued 112,400 pts across 11 days · attributed RM48,200 in incremental revenue during the window (orders from members who logged in and redeemed the multiplier).
Create campaign
New campaigns start as Draft — schedule to move them to Scheduled or Running.
Auto-announce on site bannerShows in the topbar strip and homepage hero while the campaign is live
Seasonal presets
One click prefills the form above with dates, copy and reward type for the occasion.
🌸 Mother's Day
👔 Father's Day
🇲🇾 Merdeka
🪔 Deepavali
🧧 CNY
🌙 Raya
🛍️ 11.11
🛍️ 12.12
🐾 Presets prefill the form — Leo's "woman father whatever" engine 😄
Check-in economics
Modelling the always-on daily check-in mechanic as a cost centre.
- Daily award
- 5 pts / check-in
- Streak day-7
- 30 pts bonus
- MAU checking in
- 1,820 members
- 30-day cost
- 48,200 pts ≈ RM2,410
- Repeat-purchase lift
- +12% (est.)
🛡️ Anti-farming guardrails: capped at 1 check-in per day per account, cross-checked against device fingerprint to block multi-account farming rings.
🐾 Static preview — the real admin is Laravel Filament v4 (light + dark mode); every card maps to a Filament resource.